After just over a decade of Europe-watching, Douglas Clark is moving hemispheres. Here he sums up the past decade and future prospects for the continent.

As I am exiting Europe for new adventures 'down under', this is my last View from Europe column. Looking back over the past 11 years of commentary, it strikes me that Europe has always had something interesting to talk about.

I suppose this is no surprise, as the continent encompasses 44 countries and is the world’s largest single market for business. It is also the leading global location for both FDI inflows and outflows. Most importantly, thanks to the existence of the EU, it acts proactively and collaboratively in so many ways.

The growth and leading status of different tech sectors has been a much-reported feature as industries have been disrupted and reshaped across the continent. Fintech, cleantech, medtech and proptech are just a few such examples. A wide variety of EU initiatives to support economic growth and facilitate crossborder business have also been profiled. Many have focused on reducing trade barriers, increasing transparency and strengthening stability of regulations – improving certainty and lowering risks for investors.  

Politicians and bureaucrats have had to deal with turbulent economic and social times, and performance on this has been mixed. The whole story around the UK's decision to leave the EU has been a horror, and I hope it has a positive conclusion for all. From the perspective of FDI, staying in the single market is a no-brainer; leaving it will seriously dent the UK's number one FDI position in Europe.  

Looking to the future for Europe, I would like to see politicians and their advisers augmented with artificial intelligence, and ensure that they listen more to business people. Through technology, Europe’s cities will get smarter and healthier, and hopefully Europe will continue to lead the world in green policies and actions.

Finally, I hope that this big, diverse continent will continue to be the world’s number one market for FDI, chock-full of interesting stories.         

Douglas Clark is director of Location Connections, consultants for economic development innovation.

Email: douglas@locationconnections.com

This article is sourced from fDi Magazine
fDi Magazine

Global greenfield investment trends

Crossborder investment monitor

fDi Markets is the only online database tracking crossborder greenfield investment covering all sectors and countries worldwide. It provides real-time monitoring of investment projects, capital investment and job creation with powerful tools to track and profile companies investing overseas.

Click here to find out more about fDi Markets

Corporate location benchmarking tool

fDi Benchmark is the only online tool to benchmark the competitiveness of countries and cities in over 50 sectors. Its comprehensive location data series covers the main cost and quality competitiveness indicators for over 300 locations around the world.

Click here to find out more about fDi Benchmark

Research report

fDi Intelligence provides customised reports and data research which deliver vital business intelligence to corporations, investment promotion agencies, economic development organisations, consulting firms and research institutions.

Find out more.